Powerful Tactic Produces Big Traffic Payback

Category : Internet | 329 views | 2006-10-04 03:00:08

Okay so I was dead wrong. Not even close. But who knew?

So just what was the misconception of epic proportions I was working under?

Well, you see, I mistakenly assumed that most everyone clearly understood the importance of link text. You know the clickable part of your link? Or the part of your linking info that usually appears in blue and leads off most reciprocal links.

So much so, I felt revisiting this topic would be a total waste of time.

Guess not. Because it seems most still dont get it.

Thats right. Apparently most dont understand how critical this collection of choice words can be to their search engine marketing success. Even though the traffic payback can be huge.

So you can forget doing anything clever to make sure your listing shows up near the top of a links page - no matter how many links were on the page before yours. (Which can easily be done by the way.) Looks like most need a refresher course on the basics of what link text to use to begin with.

Link Text - The Study

Now I base this observation on an admittedly small bit of research I did recently while looking for link partners. Out of about 40 potential linking candidates I found that when it comes to link text